During a conversation two top manager friends of mine stood for two different standpoints about what is the right strategy in difficult economic environment. According to one of them we have to wait until economic indicators set the right course. “Till then company’s profitability must be covered with cost saving that is the first priority, no investment in new opportunities and ideas”. Contrary to this the other one believes that in unstable period only the new opportunities and ideas can help. “We should speed up if not our competitors will do it“. But which solution can be the right one?